JMY, or Jimmy Herdberg is an Creator/Artist living in Gothenburg, Sweden. He started coding when he was twelve and has since then exploring how to create experiences in the digital world.
He founded the Creative Studio KOKOKAKA 20 years ago which is still his main project. During the years he have made digital experiences for Louis Vuitton, Burberry, Prada, Dolce & Gabbana, Wrangler, Puma and many more.
In 2016 he started the Fashion Studio ATACAC, a fashion brand combining tech, art and craft to prove that it is possible to make clothes in a responsible and sustainable way through digitalisation.
Lately he has started to make his own art which is an exploration of the connection between math, art, music and nature.
To keep his body and soul in balance, he run and laugh a lot.